business signage custom logo signs

The Cost of Business Signs: Why It's a Worthwhile Investment

In today's competitive market, every business owner understands the importance of standing out. Whether you're a small local shop or a large multinational corporation, visibility is key to attracting customers and driving sales.

One of the most effective ways to enhance your business's visibility is through professional signage. While the cost of business signs can vary widely, investing in quality signage is often a worthwhile investment that pays dividends in terms of brand recognition, customer attraction, and overall business success.

Understanding the Costs Involved

The cost of business signs can be influenced by a variety of factors including size, materials, complexity of design, and installation. Here’s a breakdown of these factors:

  1. Size: Larger signs require more materials and labor, thus increasing the cost. However, they also offer greater visibility from a distance, which can be crucial for businesses located on busy streets or highways.
  2. Materials: The choice of materials can significantly impact the price. Common materials include vinyl, acrylic, metal, wood, and LED lighted displays. Each material has its own benefits and price points. For instance, LED lighted signs might have a higher upfront cost but are more energy-efficient and durable in the long run.
  3. Design Complexity: Custom designs, intricate logos, and the use of multiple colors can raise the cost of a sign. However, a well-designed sign can effectively communicate your brand's message and attract more customers.
  4. Permits and Regulations: Depending on your location, you may need permits to install signage. These permits can add to the overall cost but are necessary to ensure compliance with local regulations.

Average Cost of Different Types of Signs

To give you a better idea of what you might expect to pay, here are some average costs for various types of business signs.

  • Vinyl Banners / Custom Backdrops: $200 - $400
custom printed retractable photo backdrop on white brick background for a business with logo and balloons and flowers
  • Acrylic Custom Business Signs: $200 - $500


  • PVC Custom Business Signs: $100 - $300

business logo sign round for boutique 

  • LED Lighted Business Signs: $299 - $1,400

Custom LED neon lighted business logo sign with a UV printed background for a boutique shop.

These prices are estimates and can vary based on the specific requirements of your sign and your location.

Why Invest in Business Signs?

Now that we’ve covered the costs, let’s delve into why investing in business signs is a strategic move for your business.

  1. Enhanced Visibility and Brand Recognition

A well-designed sign is a powerful tool for brand recognition. It serves as a constant advertisement for your business, 24/7. High-quality signage that prominently features your logo, colors, and brand message can make a lasting impression on potential customers. This constant exposure helps in building brand familiarity and loyalty over time.

2. Attracting New Customers

Research has shown that a significant percentage of customers learn about a business through its signage. Effective signage can attract passersby who might not have otherwise known about your business. This is particularly important for brick-and-mortar stores that rely on foot traffic. A compelling sign can entice customers to walk in and explore what you have to offer.

3. Cost-Effective Marketing

Compared to other forms of advertising such as print, radio, or digital ads, signage is a one-time investment that continues to yield results over the years. While the initial cost might seem high, the long-term benefits far outweigh the expense. Once installed, a sign requires minimal maintenance and continues to advertise your business without recurring costs.

4. Competitive Advantage

In a crowded market, a distinctive sign can give you a competitive edge. A unique, eye-catching sign can set your business apart from competitors and create a memorable image in the minds of consumers. This can be particularly beneficial in areas with heavy competition where businesses are vying for customer attention.

5. Improved Customer Experience

Signs also play a crucial role in enhancing the customer experience. Directional signs, for instance, help customers navigate your premises easily, reducing frustration and improving satisfaction. Informational signs can provide valuable details about your products, services, or special promotions, enriching the overall customer experience.

6. Reinforcing Professionalism and Credibility

A professional sign projects an image of reliability and credibility. It shows that you are serious about your business and are willing to invest in presenting a professional image. This can build trust with potential customers and encourage them to choose your business over others.

custom printed menu board sign for wall cafe restaurant coffee shop business Your Trusted B2B Sign Source

When it comes to investing in business signs, choosing the right provider is crucial. has established itself as a trusted B2B source for business owners looking for high-quality signage solutions. Here’s why you should consider partnering with them for your signage needs:

  1. Extensive Experience has years of experience in the signage industry, serving a wide range of businesses from small startups to large corporations. Their expertise ensures that you receive signs that meet your specific needs and exceed your expectations.

2. Quality Materials and Craftsmanship

They use only the best materials and employ skilled craftsmen to create durable and attractive signs. Whether you need a simple vinyl banner or an elaborate LED display, you can trust that your sign will be made to the highest standards.

3. Custom Design Services

Understanding that every business is unique, offers custom design services to create signs that reflect your brand’s identity. Their team of designers works closely with you to bring your vision to life, ensuring that your sign stands out and communicates your message effectively.

4. Comprehensive Solutions

From design to fabrication, offers comprehensive signage solutions. This means you can rely on them for every step of the process, saving you time and ensuring consistency and quality throughout.

5. Competitive Pricing

Despite their commitment to quality, offers competitive pricing. They understand the budget constraints that businesses face and strive to provide cost-effective solutions without compromising on quality.

6. Outstanding Customer Service

Customer satisfaction is a top priority at Their friendly and knowledgeable staff are always available to answer your questions and guide you through the process. Whether you need advice on choosing the right type of sign or assistance with design options, they are there to help.

Read what their customers have to say with Five Star Reviews and Recommendations!

woman outside shop with custom business signs


Investing in business signs is more than just a financial decision; it's a strategic move that can significantly impact your business's success. From enhancing visibility and attracting new customers to reinforcing your brand’s professionalism and credibility, the benefits of quality signage are undeniable.

While the costs can vary, the long-term advantages make it a worthwhile investment for any business owner. By choosing a trusted provider like, you can ensure that your signage investment yields the best possible returns. With their extensive experience, quality materials, custom design services, and outstanding customer support, is the ideal partner for all your signage needs.

So, if you're looking to make a lasting impression and boost your business’s visibility, consider investing in high-quality business signs today. The impact on your brand recognition, customer attraction, and overall business success will be well worth the investment.

Back to blog

Leave a comment

Please note, comments need to be approved before they are published.